About Us
A Leading Car Dealer For Over 40 Years
KarAsia started as a small venture with limited finances but with guts fired by passion and good intention. Perhaps it is the love of cars by Celestino ‘Al’ Barretto that made him go against the tide of joining powerful groups but instead tried to build his own car business. With the help of a friend who believed in his plan and potential who lent him One Million Pesos, Al geared up for business.
Since 1982
KarAsia, Inc. (KAI) came to life as an exclusive Mitsubishi cars dealer in July 1982. Driven by youthful enthusiasm and faith in his heart the company started with 11 employees including himself multi-tasking as manager, salesman, driver, errand boy, and even as janitor when necessary.
Inspite of all the efforts, the first month of operation was a loss of P57,000.00 (fifty seven thousand pesos), but by the end of the year, he was able to sell five units and recovered the losses. Business was hard but with dedication and Faith in doing good business, he continued and strove harder to earn the customers’ trust and confidence. KarAsia is committed to do good deals in sales and after sale services to build loyal customers, or ‘suki’ in local dialect. Customers’ satisfaction is our number one reason for being.
By 1990 KarAsia Matina outlet was opened. The number of staff has grown to about 60 people doing sales and after sales support services for Bajada and Matina. And in January 1995, Tagum branch was opened. KAI is growing bigger and better guided by Faith in doing good business and intention to continue providing jobs to more people. From selling only five (5) cars in six months (or 10 in one year) in 1982, KAI was selling an average of 120 units per month in 2016!
It is fun to remember that Al Barretto’s first Mitsubishi car was a Minica, through the years he had practically driven all the models and now he is enjoying his Montero to the hilt. Life is full of surprises, from Minica to Montero, from the least to the best? Well not yet best, because the best is yet to come in God’s time! It’s like Fairy tale can come true if you have faith.
Anniversary Message from the President
Kar Asia Today
Celebrating important milestones on our R.O.A.D. to 40 years.
Vehicles in Stock
Vehicles Sold
R.O.A.D. to